MarksmanLMP
MORTECH IS REVEALING a new platform called MarksmanLMP. Since the beginning of Marksman’s product lineage (formerly known as SRPcalc), through a combination of taking the time to implement customer feedback and anticipating loan officers’ evolving needs as the lending world progresses, Mortech has been constantly building additional functionality and features specifically created to enhance mortgage originators lending success. From Marksman’s beginnings as a simple product and pricing engine, to a complete front-end loan management solution, it continues to evolve. MarksmanLMP encompasses all these features in a newly structured platform.
MarksmanLMP is the first and only lending management platform available on the market. Its solution ties product and pricing searches, secondary lock desk management, lead communication, lead marketing and other critical technologies such as LOS communication, automated underwriting and mortgage locking together in one easy-to-use solution. This new platform simplifies and streamlines an entire mortgage origination department. No other single technology is nearly as complete and full-featured as MarksmanLMP.
When only using a product and pricing engine, loan officers are caught scrambling to find a blank sheet of paper to write down every phone or walk-in lead’s contact information. In addition, they are ill-equipped to handle lead aggregator and other online leads by being forced to keep track of them in their LOS; not only do these labor-intensive tasks create an inefficient way to filter new leads into their pipeline, but they take away from the time being spent to monetize current prospects.
MarksmanLMP is designed to be the first technology a loan officer employs allowing them the opportunity to connect with a lead immediately, significantly ahead of their competition. It’s also a central location where all leads are stored so only viable leads are being passed through to an LOS. Whether the leads are coming through lead aggregators, the loan officer’s website, a phone call or a simple walk-in, MarksmanLMP allows the loan officer to keep every lead organized throughout the loan sales cycle with drip e-mail campaigns, rate update notifications, click-to-dial features and an in-house bulletin board. Additionally, by centralizing all company leads, originators can continue to market and re-market leads not ready for the LOS. It ties all imperative technologies together in a synergistic and approachable manner.
